beruby

Online cashback and savings platform. Work focused on improving user experience, visual clarity, and conversion flow optimization.

Role UX / UI Design
Year 2011 - 2015

Skills

  • UI Design
  • UX Optimization
  • HTML
  • CSS
  • Design Systems
  • Responsive Layout

Responsibilities

  • Interface design
  • Prototyping
  • Brand redesign
  • Usability improvements
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Description

UX/UI design for the beruby cashback portal, as well as creation of digital marketing materials including banners, newsletters, and landing pages.

The project’s goal was to simplify the interface and improve users’ understanding of the cashback value proposition. Work focused on visual hierarchy, noise reduction, and clarity of the primary calls to action.

Key components were redesigned, the sign-up flow was optimized, and visual consistency across sections was improved.